I have been a massage therapist for a couple of years now, but I’m really just getting started in terms of actually marketing my business. I work in a small town and would like to write a letter to the physicians in this area letting them know that I am available to work with their patients. I know that I want to speak to them about how massage therapy is a complimentary therapy to western medicine, but don’t know how to say it. I should mention where I’m located, that I bill medical insurance, etc, but how?
Thanks for any helpful advice!
1) Emphasise the benefits to them, rather than cold facts. Instead of ‘Based Locally’ try ‘Faster response times and lower costs as based locally.
2) Highlight the key benefit the letter is about in a header or bullet points. You only have a few seconds for them to decide whether to actually read the letter in full.
3) Keep it short – more than one page (side) is too long is most cases.
4) Have a call to action – tell them what to do next: “call for a quote”, “order your brochure today”, “Register on our web site”
5) A PS. can repeat or emphasise a key point, or add for ce to the call to action, such as “Call this week for a 5% discount!”
6) Use decent quality paper (although not nessesarily expensive branded paper) and pre-printed letterhead or decent colour quality laser print.