There’s a HUGE difference between “good ’nuff” and “OUTSTANDING”. The amount of work it takes is also pretty huge, but completely worth it. Some would say being outstanding is the ONLY outcome they’re looking for. It’s so important that Seth Godin wrote a book about it called “The Dip”. The book is basically about whether it’s worth continuing to work on something – or quit. So please watch a funny example of being outstanding at work.