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I am trying to set up a business by selling digital signage solutions. To grow I need to sell my products to small time business owners. I have an appointment with a small time car dealer who owns a car showroom. The person seemed not much interested and unlikely to purchase the solution from me so is how can I convince him to buy the signage soln from me. Any taglines or any marketing strategy.
Thnks for your advice.
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take a .45 calibre
If you want to sell a “solution”, you have to put yourself in your customer’s shoes and ask:
* What customer’s problem(s) does my “solution” solve?
* How does my “solution” help my customer?
If you can’t answer these questions, then your customer won’t be interested.
Hit him with data and statistics. Provide examples of increased sales other businesses have realized after erecting a digital sign.